It should come as no surprise that online pitchfork crowds tend not to read very carefully or understand their facts. And, unfortunately, there was even more fallout over the weekend of this incident with Hilda and Jesse fending off some police officers – another North Beach restaurant called North Beach Restaurant was mistakenly identified by some members of the the pro-cop crowd like the question restaurant.
You know how it goes – a bunch of law and order voters hear that the Liberals in San Francisco have done something else they really want to be mad at, and whatever all the details. So reports of a “North Beach restaurant” in SF spreading across the conservative Twittersphere and blogosphere quickly gave way, like a phone game, to people crowding into the North Beach Restaurant, an Italian eatery. 51 year old in Stockton and Green streets that had nothing to do with it all.
As manager Maureen Donegan tells KRON4, âWe were getting all these random emails all of a sudden, and I was like, ‘Hey team, what’s going on? it was just filled with hate and ‘we’ll never be back’. “
Hilda and Jesse have since apologized and attempted to mea culpa in the face of the poisonous crowd and a “disappointed” SFPD, following an incident on Friday in which staff members refused to serve some armed service officers because they were uncomfortable with their weapons. But the story gained momentum and the apologies even reached the Today show on Monday.
The restaurant’s Yelp page says it is being “watched” by Yelp staff due to the media storm and the “unusual activity” it has produced on the page, but Yelp has yet to take action against it. the flood of one-star reviews or Q&A that appear near the top of the page in which someone has asked, “Would you recommend the woke bowl or the antifa tapas?” “
The North Beach restaurant’s Yelp page also has the warning “unusual activity” on it, and it has also been inundated with one-star reviews mistaking her for Hilda and Jesse, and one of them even refers to “Hilda and Jesse” as owners.
Should it really take Yelp days to recognize these bullshit reviews and remove them, when they all popped up yesterday and the day before to refer to another restaurant? Not to mention the flood of reviews Hilda and Jesse have received – which, as a new restaurant with few genuine reviews at the moment, could be damaging to business. And shouldn’t users posting bogus reviews across the country be penalized in one way or another – in these days when online activism is all about trying to destroy a business that you don’t? disagree but haven’t visited through Yelp?
There was also done a lot because the wording on their bills makes it look like they’re charging $ 21 for a simple potato pancake – when in fact it’s a dish of pork sausage and sauerkraut and that the whole point of this restaurant is that it is gourmet style brunch dishes.
Former KRON4 correspondent turned freelance journalist Stanley Roberts entered the Twitter fray after revealing this story, and he was later mistaken for the owner of Hilda and Jesse and targeted with hate himself. All because a conservative blast blog called Hot Air Blog messaged their 700,000 Facebook followers with incorrect information that Roberts was the owner, and then the crowd came looking for him. As he told SFist on Monday, “It was funny until it wasn’t funny anymore.”
Hilda and Jesse have since deleted the original Instagram post about the police incident.
And maybe all publicity is good publicity?
Previously: SF restaurant refuses to serve police and guns make staff “uncomfortable”
Photo courtesy of North Beach Restaurant