Beach amenities

Call for ideas to improve beach equipment – The Royal Gazette

Updated: November 05, 2016 04:33 AM

The Bermuda Tourism Authority encourages entrepreneurs to come up with ideas that will bring new “amenities and experiences” to five of the island’s public beaches.

The five BTA Beach Economy Vision locations are Horseshoe Bay, Shelly Bay, John Smith’s Bay, Tobacco Bay and Clearwater Beach.

A new CITV program available on YouTube and a BTA presentation available online aim to guide entrepreneurs on the types of equipment and experiences best suited to each of the beaches while further information will be shared during the Week of the Week. entrepreneurship from November 14 to 21.

“For almost a year, our Beach Economy Working Group coordinated with government departments and worked with various stakeholders.

“Thanks to the contributions of many, our plan has wide support,” said Glenn Jones, chair of the BTA’s in-house team working on the beaches.

“Five beaches now have a clearly defined identity, based on their natural attributes and attractiveness.

“This will create economic opportunities for Bermudians. Local entrepreneurs can study our research and use it to develop new forward thinking ideas that align with the vision.

“The Department of the Environment is working closely with the BTA to achieve a beach vision that balances economic opportunities for Bermuda with significant environmental sensitivities on our coastline,” Environment Minister Cole Simons said. “Focusing on five public beaches – only 12% of the total beaches – is a smart way to strike a balance. And we agree, assigning identities like the BTA has done gives us a clear vision that will streamline the authorization process for small business owners.

For example, an “identity” for John Smith’s Bay is health and wellness. Next year, the BTA will ask the Parks Commission to recruit contractors for John Smith’s Bay who can provide a health and wellness experience.

In turn, the BTA will use its marketing channels to attract visitors to John Smith’s Bay if they are looking for a health and wellness experience.

Mr Jones added: “What we do is match the personality of the visitor with the identity of the beach. When we get there, it should mean more jobs for Bermuda, more visitor spending in our economy, and a better experience for beach goers, visitors and locals alike.

The BTA has formed an internal task force to consider improvements to Bermuda’s beach economy with three main goals: to create jobs in the beach economy; increase visitor spending on public beaches; and improve the beach experience for visitors and locals

The work of the association also covers cleanliness, maintenance of facilities and additional job opportunities such as those that may emerge in the transport sector.

Some beaches on Beach Economy Vision’s target list already have dealerships in place under government leases.

BTA will work with existing and new beach entrepreneurs to encourage them to deliver amenities and experiences that live up to the beach identity and meet visitors’ expectations.

A beach identity charter created by the Beach Economy Working Group of the BTA


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